Let’s Plan a Winner.

A well-planned event can take your business to the next level. This online mastercourse shows you how it’s done.

When you get butts in seats and deliver a message with impact, amazing things can happen. Whether you're trying to build your brand, foster new connections, or establish yourself as an expert in your field, the fastest way to build your business is through live events.

Pulling off a high-caliber event is anything but easy. I would know -- I've been planning events professionally for over 40 years, and in that time have produced business meetings, bootcamps, masterminds, shareholders meetings, off-site retreats, movie screenings, company picnics and expo's of over 14,000 attendees. Big or small all events have the same process but not the same costs. 

I've had some great successes along the way, and my experience has also taught me my fair share of lessons.
 There are some mistakes you only make once!

Don’t be surprised by a sky-high venue bill, poor attendance, or a speaker system that doesn’t work.

With my online mastercourse, Planning Your Signature Event, I’ll show you how to get it right the first time around. From contracts, to picking a date, to negotiating with a venue... I’ve been there, done that, and I’m here to help you create an unforgettable experience for guests and build your business live on stage.

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You will finish the course knowing:

  • How to find the perfect venue, then negotiate a killer price.
  • How to get sponsors and vendors to PAY to be in the room with you.
  • How to build a superstar team that helps you put your best foot forward.
  • How to budget for financial success.
  • …and more.

Modules Will Cover:


  • Why host an event
  • Statistics on events and how they can grow your business
  • Fears uncovered and how to overcome them with knowledge and preparation

MODULE ONE: The Reason

  • What type of event?
  • Your Expectations
  • Your Promise to Your Audience

MODULE TWO: Budgeting

  • Purpose of the budget
  • How it can make or break your event
  • Estimated Costs vs. Actual Costs
  • How to talk with the venue
  • Know your numbers and determine ticket pricing

MODULE THREE: Location, Location, Location

  • Types of events
  • What venue is the right type for your event
  • Time of year & week best suited for your event
  • Room Layout for maximim engagement

MODULE FOUR: Food and Beverage

  • Can make or break your budget
  • Inhouse catering vs. outside catering
  • Breakfast/Lunch/Dinner - what you should offer
  • Negotiate your room cost using your food and beverage
  • How to save or cover your costs on your meals

MODULE FIVE: Outside Vendors

  • Audio Visual Needs & Costs
  • Staging? Yes or No
  • Swag Bags, are they important?
  • Decorations & Handouts

MODULE SIX: Butts in Seats

  • Top ways to fill your events
  • Social Media dos and don'ts
  • Phone calls and emails? Which should you use
  • Using networking opportunities
  • Affiliate and Sponsorships

MODULE SEVEN: Plan, Do, Review

  • Questions to ask yourself once the event is over
  • Knowing your actual numbers and making them work for your next event
  • Lost Opportunities
  • Wins!
  • Questionaire - what did your audience think?

MODULE EIGHT: Additional Revenue

  • Sponsorships
  • Exhibitors
  • Affliates
  • Advertisments
  • Different ways to monetize every part of your experience

MODULE NINE: Virtual Events

  • Platforms
  • Lighting, Backgrounds, Framing
  • Audio/Visual
  • Engagement
  • Back of the House, Housekeeping


  • Bridget Brady ~ AmpUpMyBiz discusses different ways to promote your events using all the social media platforms
  • Craig Duswalt ~ Rock Your Life shows you how to build your speaking career by hosting your own events. He shares is mistakes and his wins.
  • Elisa Ellis ~ Closet Confidence, helps you style for the stage so your message and branding are clear to your audience without saying a word.
  • Katrina Garcia ~ KG Website Designs, shares what you need to include and the importance of having an event webpage.
  • Tim Gillette ~ Blog & Video Con, shows us how to use bloging and video content to enhance your marketing and promotions.

Join The Online Mastercourse

A well-planned event can take your business to the next level. This online mastercourse shows you how it’s done.

Sign Up TODAY!

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